Social media marketing is about building a following for your business and engaging with it. This can be done through your Twitter feed or third-party services such as Hootsuite or Buffer. There are many ways to use these tools, but here are six that I’ve found to be helpful:
Set up a Twitter account.
- Create a Twitter account.
- Set up your profile: name, location, website, and email address.
- Set up your business phone number if you don’t already have one. You can also add an unlimited number of digits at once by setting up an international calling plan with Twilio (a SaaS company).
- Add additional contact information such as an address or PO Box number; a shipping address if available; a mailing address with city, state, zip code, etc.; email addresses for customer service inquiries, etc.; social media platforms where people can find out about you via search engines like Google News or Bing News. (Optional)
Create a Twitter profile.
Creating your Twitter profile is a great way to set yourself apart from other users and make it easier for people to find you. You can include information about yourself, such as where you live or what you do for work.
Here are some things that should be included in your profile:
- a catchy name that’s easy for people to remember (e.g., @YourCompanyName)
- Your photo (make sure it’s professional-looking)
- Your location on the map (this lets others know where they’re looking from)
Grow your audience.
- Finding people to follow back is a great way to grow your following and audience, as well as build relationships with them.
- You can find influencers in any industry by searching for keywords related to their topic or brand name and then looking at the followers they have on Twitter. If you want someone influential in a particular field, search for that keyword once more, but this time limit it to specific types of users (e.g., “influential people”). The goal here isn’t necessarily just finding one person; it’s more about seeing how many different types of influencers there are out there so that when you do find one whose content resonates with yours—or vice versa—you know what kind of person they are and how well they could be working together!
Determine the best times to tweet.
You can use a free tool like Tweriod to find the best times to tweet.
Use Hootsuite or Buffer to schedule your tweets for the best results.
Track the success of your tweets.
To track the success of your tweets, use a tool like HubSpot’s free social media tracking tool. It can help you analyze the performance of individual posts and track their impressions, clicks, shares, and more.
If you’re not familiar with Twitter analytics in general, other options can help as well:
- A social media analytics tool like HootSuite or TweetDeck will give you data on how many people visit your website after clicking on a link posted in one of your tweets—and what they do when they arrive there. Hashtags—the words used to categorize keywords such as “best” or “cute”—are great for grouping similar topics together so users can find them easily (e.g., “#truestory”). You can also create hashtags manually using Twitter’s search function. Create a spreadsheet to track when each tweet was posted so it’s easier for both yourself and others who might be interested in seeing what kind of response each post gets.
Learn about your followers.
- Know your audience.
- Know who is following you and who isn’t.
- Know what content gets the most engagement from your followers, and use that for future tweets or blog posts that speak to their interests.
To do social media marketing well, you need to know when and what to post.
Know your audience. The first step in social media marketing is understanding who your audience is so that you can create content that meets their needs and interests. This can be done by asking questions, conducting surveys, or doing some detective work on your own—it’s all about listening, observing, and getting inside the minds of people who use your product or service regularly to understand how they think so that when it comes time to post content about those ideas (such as blog posts), it will resonate with them more than just being random words on an internet page somewhere out there waiting for someone else’s eyesight, brainpower, attention span, etc.
Twitter analytics are essential to any social media marketing strategy. It will help you identify the best times and places to post, as well as how effective your tweets are.