6 Ways to Use Twitter Analytics

To Share . To Connect . To Inspire

Social media marketing is about building a following for your business and engaging with it. This can be done through your Twitter feed or third-party services such as Hootsuite or Buffer. There are many ways to use these tools, but here are six that I’ve found to be helpful:



Set up a Twitter account.


Create a Twitter profile.

Creating your Twitter profile is a great way to set yourself apart from other users and make it easier for people to find you. You can include information about yourself, such as where you live or what you do for work.

Here are some things that should be included in your profile:


Grow your audience.


Determine the best times to tweet.

You can use a free tool like Tweriod to find the best times to tweet.

Use Hootsuite or Buffer to schedule your tweets for the best results.

Track the success of your tweets.

To track the success of your tweets, use a tool like HubSpot’s free social media tracking tool. It can help you analyze the performance of individual posts and track their impressions, clicks, shares, and more.

If you’re not familiar with Twitter analytics in general, other options can help as well:

Learn about your followers.

To do social media marketing well, you need to know when and what to post.

Know your audience. The first step in social media marketing is understanding who your audience is so that you can create content that meets their needs and interests. This can be done by asking questions, conducting surveys, or doing some detective work on your own—it’s all about listening, observing, and getting inside the minds of people who use your product or service regularly to understand how they think so that when it comes time to post content about those ideas (such as blog posts), it will resonate with them more than just being random words on an internet page somewhere out there waiting for someone else’s eyesight, brainpower, attention span, etc.


Twitter analytics are essential to any social media marketing strategy. It will help you identify the best times and places to post, as well as how effective your tweets are.

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