How to Use Instagram Analytics

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Instagram analytics is an important tool for marketers who want to understand their audience and determine the right time to post on Instagram. The free tools offered by Instagram are not always up-to-date, however, so it is important to track your Instagram metrics to make the best use of your marketing efforts. The process of tracking your metrics can be confusing if you’ve never done it before—let us guide you through everything from how to set up an account overview with just two clicks (and one username) up through what type of information you should be looking for when analyzing your account.

Track your account overview.

The overview section will be the first thing you’ll see when logging into your Instagram account. This is where you can see how many followers and fans your account has, as well as details about engagement (likes and comments) on each post.

It can be helpful to track this information over time so that you know if there are any trends in terms of growth or decline. For example, if someone starts following your brand but doesn’t comment on or like any of their posts for some time after that first interaction, this could be an indicator that they might not have much interest in what they see here—or maybe it means something else entirely!

Track your engagement rate.

The engagement rate is the number of likes and comments divided by the number of followers. It’s a simple metric that you can use to determine how engaged your followers are, which in turn will help you tailor your content more effectively.

The higher this metric is, the more likely it is that you’ll get new followers and more engagement with those currently following you.

Compare your metrics against those of relevant Instagram accounts.

You can compare your metrics against those of other companies in your industry. You can use a tool like Icon square to compare your account against other accounts, or you can check out Instagram Insights for a specific hashtag. You’ll see how many likes, comments, and views each post gets.

Determine the optimal time to post on Instagram.

The analytics will show you when your audience is most active and how they respond to you. By figuring out what times of day are best for posting, you can make sure that your content gets the most traction on Instagram.

Track your posts’ performance.

There are free ways to track your Instagram metrics and learn more about your audience and customers.

There are several free ways to track your Instagram metrics and learn more about your audience and customers. The first is Instagram Analytics, which you can access from your profile page by clicking “Instagram Analytics” in the top right corner of any post where you want to see the analytics data.

You’ll see three tabs: Posts, Pages, and Insights (the all-purpose view). The Posts tab shows all of the posts that have been shared on Instagram since they were created—including photos or videos posted directly from mobile phones and tablets, as well as GIFs shared within comments or replies on other people’s posts. You’ll also find links to view specific posts if they’re long enough (see below).

The Pages tab lists all pages that have been added since they were created—this includes pages with multiple hashtags instead of just one—and allows users to like those pages while also liking their own favorites! It’s a great way for users who aren’t sure what kind of content belongs together at first glance but still want some help sorting things out before deciding whether it makes sense for them.


Instagram is an excellent tool for businesses to market their products and services, but it can also be a valuable way to learn more about your audience. By tracking your Instagram activity, you can figure out what works best and how much time people spend on your page. This information will help you optimize future posts so they get engagement from the right people.

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